A considered salon, by design
How Aura began — and what we believe a salon should feel like.
Why Celeste opened Aura
After fourteen years at the top of New York hairdressing, Celeste Moreau had everything the industry tells you to want — a loyal client list, a senior chair at a celebrated house, and a calendar booked months out.
What she did not have was time. Time to truly consult, to work without watching the clock, to give every client the unhurried attention she believed the work deserved.
In 2016 she left to open Aura on Spring Street — a salon built around a quieter idea of luxury. Not the loudest space, not the flashiest, but the most considered.
How we work
Every appointment at Aura begins with a real consultation. We listen before we lift a pair of scissors, because the best result is the one that fits your hair, your skin, and your life — not a trend.
We keep our schedule deliberately unhurried. You will never feel processed here. Bespoke, personal, and calm is not a marketing line for us — it is the entire reason the salon exists.
No two clients are the same.
Every service is tailored from a real consultation — never a template.
Excellence is the baseline.
Senior-led work, professional products, and a standard we never relax.
Your time is sacred.
An unhurried schedule, by design — you are never rushed at Aura.
The space
Aura was designed with architect and friend Lena Hoffmann to feel like a luxury hotel lobby crossed with a fashion editorial — light, airy, and quietly confident.
Warm stone, pale oak, soft linen, and abundant natural light. Four distinct studios for hair, nails, skin, and spa, and a set of treatment rooms kept genuinely quiet.
“The most considered salon to open in SoHo in a decade — Aura makes a haircut feel like an hour of genuine calm.”2023
“Celeste Moreau’s balayage has a soft, sunlit quality that has quietly become a downtown signature.”2024
“A rare Manhattan space designed for stillness — and the colour work to match the setting.”2024
“If you want to feel like the most considered version of yourself, this is the SoHo address to know.”2025