01Book this →
Balayage
Hand-painted, sun-kissed dimension placed for a soft, lived-in grow-out.
From
From $285
Duration
150–210 min
Est. 2016SoHo · New York City
Where beauty ispersonal.
A full-service luxury salon on Spring Street — hair, skin, nails, and spa, considered and unhurried, founded by Celeste Moreau.
4.9312 Google reviews
SoHo, New York City01Disciplines
Four studios, one standard
02Signature
The treatments we are known for
A considered place to begin — three of the experiences our clients return to Aura for.
02Book this →
The Aura Experience
Our signature day — hair, a signature facial, and a gel manicure, unhurried.
From
From $445
Duration
4–5 hrs
03Book this →
Signature Facial
A bespoke facial — cleanse, exfoliation, extraction, masque, and massage.
From
From $165
Duration
60 min
03The Founder
“A salon should feel like a held breath — calm, considered, and entirely yours.”
Celeste trained in Paris and spent fourteen years behind the chair at some of Manhattan’s most respected houses before opening Aura in 2016.
She left a top New York agency for one reason — to build a salon where beauty could feel personal again, where no client is rushed and no two appointments are the same.
Celeste Moreau
Founder & Creative Director
04Recognition
Considered, in print
01New York Magazine
“The most considered salon to open in SoHo in a decade — Aura makes a haircut feel like an hour of genuine calm.”2023
02Vogue Beauty
“Celeste Moreau’s balayage has a soft, sunlit quality that has quietly become a downtown signature.”2024
03Time Out New York
“A rare Manhattan space designed for stillness — and the colour work to match the setting.”2024
04Refinery29
“If you want to feel like the most considered version of yourself, this is the SoHo address to know.”2025
05Clients
In their words
A few notes from the chairs and treatment rooms at Aura.
“Isabel completely understood what I wanted before I could even describe it. The balayage is the most natural colour I have ever had — six weeks on and it still looks freshly done. Aura feels less like a salon and more like a retreat.”
“I booked the Aura Experience for my birthday and it was the most relaxed I have felt in months. Hair with Celeste, a facial with Amara, then nails — all unhurried, all beautifully done. I left genuinely glowing.”
“Noah is the first stylist in New York who actually listened. The cut grows out perfectly and I am no longer back every three weeks. Calm space, no pretension, exceptional work.”
06The Space
A place designed for stillness in a city that never stops.
Aura occupies a light-filled floor on Spring Street, designed with the calm of a gallery and the warmth of a private home.
Natural light, warm stone, soft linen, and quiet treatment rooms — every detail chosen so that the moment you arrive, the city falls away.
07Membership
The Aura Membership
Priority booking, 15% off every service, and a complimentary blowout each month — for the clients who make Aura part of their routine.
From $129 / month
Inquire about membershipAppointmentsReady for
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your appointment?
Book online or message us on WhatsApp — we confirm every request personally.
Hours
Monday – Saturday9:00 AM – 8:00 PM
Sunday10:00 AM – 6:00 PM
142 Spring Street, New York, NY 10012